by Matthew Suchan | Blog, Marketing & Branding, Top 10
1. “I feel like…” So you don’t know for sure? It’s simply how you “feel.” Don’t just feel it; know it (or don’t). Feelings are good, but when making a statement, stand firm on your thoughts. Examples Weak: “I feel like our company is not keeping up with the current...
by Matthew Suchan | Marketing & Branding, Top 10
6. nothing more. never less. – FAGE In an attempt to prove how simply made and non-artificial FAGE’s yogurt is, they use their tagline as a way to reinforce the point. Nothing more. Their yogurt is not made up of any artificial flavorings or other preservatives....
by Matthew Suchan | Marketing & Branding
A well-fitted tux can make a man “look like a million bucks,” but how can this same coverup be applied to something as simple as a notebook? Well if you’re the advertiser for Detroit-based watch company Shinola, you can do it with just a few words....
by Matthew Suchan | Marketing & Branding, Social Media
Say hello to Instagram’s new logo designer… How the new Instagram icon was made. pic.twitter.com/GnivZv81pW — Oliur (@UltraLinx) May 11, 2016 Ok, so maybe that isn’t necessarily how it happened… but maybe. For years now we’ve lived with...
by Matthew Suchan | Marketing & Branding, Social Media
Let me begin by saying this is literally a quick rant about the publishing changes Instagram has set in place and how people/businesses will be effected by it. All photo streams are going from being a chronologic list to now an algorithmic based system… YOU...
by Matthew Suchan | Marketing & Branding, Social Media, Uncategorized
If Instagram is the place where beautiful images live then Foster Coffee Company has taken up residency, and pays rent by providing high quality, pour over coffee. Because this company has so clearly expressed its brand through Instagram and Facebook marketing I...
